Whatever it’s for, hiring outside perspective can make all the difference.

Consulting

  • Brand Strategy

    How did your brand start? And, ahem, how is it evolving? Is it stagnant? Are you looking to correct a misconception about your brand or service? What about followers, do you need more of those? What areas of business development are you not taking advantage of yet?

    Let’s put my expertise to work for your brand. Outside perspective can make all the difference in strategizing how your brand can successfully position itself to compete in its market.

  • Creative Strategy

    It all begins with an idea. The idea. A limitless concept driven by pure heart-led passion. One that generates awareness, buzz, and sales! No doubt you have a new service or product to launch. Or, maybe your business is celebrating a new milestone?

    With my vast knowledge in the advertising space, let’s develop a strategy that gets your message, promotion, or campaign consistently spread across the most relevant channels as possible.

  • Process Development

    Think about how a team, staff member, or even a customer, executes a task when interfacing with your business… How are they doing it? What are the steps? Is it working? Are there kinks in the pipeline?

    Whether for an internal teamwork process or one that is consumer-focused, every business needs streamlined logistics and documentation for a smooth roll-out.

    Get your team on track and efficient by investing in my custom-fit development services. We’ll evaluate, research, plan, and develop thorough documentation and a successful communication plan for your business processes.

  • Solutions, Solutions, Solutions

    You ever just think I need to run my idea by someone and make sure it makes sense? Or, we need a solution to X, but we’re just not sure how to go about it?

    That’s me, I am that person you want to run your idea by.

    Let’s brainstorm and dream up the most effective solutions to solve your business’ questions and scenarios. And, if it’s creative-adjacent, even better.

Let's Chat!

As a visionary leader and strategist, my work is enhanced by yearning for the “big-picture” and my ability to connect the dots.

Shelley is one of the best leaders I've worked with. She consistently took time to connect with leaders and departments across our company to work to break down silos and increase communication and collaboration. One of the most organized people I know, she tackles large projects with ease by taking a step back and breaking it into to smaller, manageable tasks.

She also has the ability to find connections between things that others don't recognize, and works to find solutions.

Shelley has the ability to quickly bond with everyone she works with, people instantly respect her because they know she will advocate for them and it's easy to see her passion and drive for creative.

Any company would be lucky to have such a strong creative leader.

- Kylie S., Director of Creative (former direct report)

Shelley is the quintessential creative leader with knack for managing a diverse set of teams. Her experience managing teams across multiple disciplines gives her keen insights needed to address challenges that arise and keep her at the forefront of industry trends and changes. 

Shelley truly shines in process development and project management, not just within her own department, but across the entire company.

She easily navigates the challenges of getting buy-in and outlines processes in a way that is commendable. She judiciously considers the subtleties and diverse perspectives that can be impacted by a change, ensuring that proposed adjustments are compliant and beneficial for all parties involved.

To make an excellent project manager, you have to have emotional intelligence, problem solving skills, be flexible, and a level of risk management tolerance—

Shelley not only crushes it in these areas, but she also actively listens to stakeholders to ensure everyone's voice is heard.

She wraps all of this up with excellent verbal and written communication, as well as thorough documentation that leaves everyone impressed and looking to adopt her methodologies for their own benefit. 

Shelley not only sets high standards, but she also generously shares resources and training guides for the benefit of others. She personally trains individuals or connects them with the appropriate resources to ensure the best outcome. 

- Youssef E, VP of Paid Search (former colleague)